Why We Can’t Take Our Eyes off of Charlie Sheen (IMHO)
As an International Development and French major turned social media and marketing professional, I have to delve into how the two interlap. Amazingly, more often than not, human behavior, especially human conflict, can be monitored through social media. The question: Why are we watching Charlie Sheen and allowing him to dominate our social networking sites … Continue reading
5 Tips to a Successful (not Spammy) Email Marketing Campaign
Email marketing campaigns can be tricky at times. You want to get your message across while engaging your audience without becoming spam or getting put on the dreaded blacklist. There is no specific science to email marketing campaigns. Like most social media endeavors, it is a trial and error process that sometimes works and sometimes … Continue reading
Twitter Klout: Accurate or Arbitrary? (IMHO)
What is Klout? According to Klout.com, Klout is a measurement of “online influence”. They take into account 35 different features in order to measure how important your tweets are, how many people they reach, and how they influence the online society. As a score between 1 and 100 (100 being the highest), they believe that … Continue reading
Egypt and the Impact of Social Media
We all remember when the crisis in Iran was brought to light by twitter in 2009, and like they say, history tends to repeat itself. With the current crisis in Egypt erupting and the internet being shut off intermittently, media has still surfaced from the grassroots level via social media outlets highlighting the power of … Continue reading
Best Viral Ad Campaigns of 2010 (IMHO)
Parisian Love (Google) Simplicity: The Parisian Love ad from Google is simple, yet leaves a lot to be implied and unravels a complicated story. The curiosity and “suspense” of the ad keeps you watching. Emotional Appeal: If you are not misty at the end of this ad, then you might have a heart 3 sizes … Continue reading
Coachella Line-Up is Announced!
You will see me and my crew of campers all week-end at Coachella. I’m a tad disappointed that neither Daft Punk nor Coldplay will be playing, but it still will be a week-end to remember. Some highlights include: Kings of Leon, the Black Keys, Interpol, Cee Lo Green, Crystal Castles, Boys Noize, A-Track, Skrillex, Arcade … Continue reading
Daft Punk Confirmed to Play at Coachella 2011?
CoachellaLeaks.com has announced that Daft Punk has confirmed to play at Coachella in Spring 2011. Although we cannot be sure until Coachella announces it officially, as a wishful thinker, I am responding like this: I have been waiting for this moment for six whole years. Daft Punk has confirmed to play at Coachella this year. … Continue reading
Britney Spears single leaks, and I have a few words to say to the queen of pop… (IMHO)
Your body feels like a paradise, and I need a vacation. -Britney, “Hold It Against Me” The queen of pop is back with a little number that mixes her stunning autotuned vocals with the electronic-pop background. It’s called “Hold It Against Me,” and honestly, I can’t get enough of it. Her lyrics leave much to … Continue reading
YouTube Brings Fame and Fortune: Are the Chosen Ones Worthy? (IMHO)
Ted Williams, a homeless man, was discovered on the streets to have a perfect broadcasting voice. Justin Bieber used YouTube to sell millions of albums and be the #2 twitter account with the most followers. Greyson Chance submitted a version of Lady Gaga’s “Paparazzi” to YouTube and was discovered and signed by Ellen DeGeneres. Charise … Continue reading
Amy Turman 